Sleeping in style never seemed more important! The sleepwear market in India for children and mothers, has exploded with home grown and international brands offering the best in this category.
From cheery and cheap to luxurious and indulgent, there are options to suit all pockets. Here, I share with you the hottest picks, based on their popularity with mothers and my personal experience. All of these brands are available to shop online.
LITTLE WEST STREET
Known for its superior quality and distinguishable prints in swaddles and bedding, LWS has forayed into luxury sleepwear for kids. Super soft fabrics and adorable in-house prints, is the hallmark of their collection. Sizes from 1-12 years. Shop on littleweststreet.com
I love Koaala, for the shorty short sets, sleepshirts and matching accessories like their head bands and sleep masks, that truly allow you to get ready for bed in style. Shop on koaala.com.
The stalwarts in the luxury sleepwear market in India, Dandelion dreams does an entire range of sleepwear for men, women and baby. Don’t miss out their ridiculously cute baby bodysuits with matching booties. Shop on dandeliondreams.co
Mixing comfort with style, Frangipani kids does kurta pyjama sets for boys, frilly nighties for girls, tee and pyjamas for mommy and me sets. Check out their whimsical prints and patterns from the ever-popular racing cars to Zambian zebra and unicorn dreams. Great value for money with prices starting at ₹ 700. www.frangipanikids.co.in
THE PLUM BUM
If twinning is your thing, then The Plum Bum is for you. Their soft, made to order sleepwear for moms & kids with an option to customise and personalise is one I like. Shop on silverrattle.in
40 RED BANGLES
Organic cotton, eco-friendly dyes and a socially conscious outlook are at the core of 40 Red Bangles that does gender neutral kurta pyjama sets. Fortyredbangles.com
One of the few homegrown brands that do these cute rompers for infants. From dads & little boys to mums & girls, they have you covered for all age groups. Just like their bedding, the fabrics are pure cotton, soft and premium. Shop on mybabybabbles.com
Coordinated t-shirts and jammies, personalised sets in popular animated characters and a lot more is offered at The Pixiefly. Shop online mybabybabbles.com
LOVE THE WORLD TODAY
Off the beaten path, you will come across lovetheworldtoday.in that houses a soft organic cotton angrakha with shorts that are herbal dyed and a grandpa inspired kurta pyjama set. lovetheworldtoday.in
A brand ever so popular with the well-heeled, houses a rather impeccable collection for kids. Their sleepwear range is in organic cotton and is available online and in their stores as well. www.goodearth.in
Weather you have wandered down to the hotel breakfast buffet or are simply waiting for the school bus to arrive, reconsider staying in your comfy sleepwear. I suppose they will get more nods than disapprovals. Say goodbye to the boredom of sleepwear which was strictly reserved for the bedroom and lounge away in jammies that are too comfortable to get out of!